OPI Releases Nail Polish Collaboration with Xbox with 12 shades. The spring collection is gaming-inspired. the launch includes vibrant winning hues.
Available in four different formulas with colours ranging from fresh blues and greens to fantastical shimmers. This palette brings the virtual worlds of gaming to life so you can unlock endless looks and play with nail art and new trends.
OPI Xbox Nail Polish Collaboration Colours:
Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral, and vibrant red (Suzi is My Avatar, Trading Paint, Heart and Con-soul).
Get ahead of the game with shades that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation).
Then take it to the next level with ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry).
You can enjoy top trending hues and pair them with mesmerizing nail art inspired by fan-favourite games on Xbox Game Pass.
OPI and Xbox will also team up with notable creators from the gaming industry to bring the collaboration to life.
OPI x Xbox Collaboration Comments
“Over the past 40 years, we’ve travelled the globe; now we’re excited to visit virtual worlds with Xbox,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “In these worlds, anything is possible, and the collection’s colours reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!”
“We’re thrilled to partner with OPI to unveil mesmerizing nail polish colours inspired by gaming and your favourite titles on Xbox Game Pass,” said Xbox Global Partnerships Director Marcos Waltenberg. “We hope this collection inspires fans across the globe to embrace their creativity and imagination through nail art and colour.”
“This spring, expect to see lots of sparkle, along with colours that are simultaneously bright and calming,” adds OPI Global Director of Color Collections Jill Bartoshevich. “Shades like Sage Simulation, a deeply pigmented version of seafoam green, and standout hue Achievement Unlocked, an energizing crème lilac, offer wearers an escape into a world of colour. This collection also includes four ultra-shine hues – Quest for Quartz, Pixel Dust, Heart and Con-soul, and You Had Me at Halo – with reflective pixel dust for an effect that’s simply mesmerizing.
OPI x Xbox Shade Collection
The 12 OPI x Xbox shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades only) formulas, including:
- Quest for Quartz: A shimmery rose quartz that will put you in the winner’s circle.
- Pixel Dust: A shimmery mauve pink that will pixelate your world.
- Racing for Pinks*: A crème rose that will rev your engine.
- Suzi is My Avatar*: A creamy pink nude that will give you virtual power.
- Trading Paint*: A crème apricot you’ll race to the finish for.
- Heart and Con-soul: A shimmery crimson red that takes nails to the next level.
- The Pass is Always Greener: Meet your matcha with this creamy pastel green.
- Sage Simulation: Get lost in a shimmery sage green simulation.
- You Had Me at Halo: A shimmery galactic blue that will give you sparkly stats.
- Can’t CTRL Me*: A shimmery robin’s egg blue that cannot be CTRL’d.
- Achievement Unlocked*: Unlock a world of colour that’s lilac-optimized.
- N00berry*: Berry boosts your nails with this deep crème purple.
Select your Nail Polish Type
- GelColor provides a salon-perfect finish with up to three weeks of wear.
- While Infinite Shine offers a high-shine finish and traditional lacquer application.
- Nail Lacquer features a highly pigmented and rich formula for even application without streaking.
- Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.
How to Buy OPI x Xbox Shade Collection
OPI x Xbox Nail Lacquers will retail for US$10.50 each and Infinite Shine colours will retail for US$13.00 each exclusively at ULTA and ulta.com. Followed by Professional Salons, OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, and Amazon Beauty via Amazon.com.
GelColor and Powder Perfection are in-salon professional services only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com.
Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!
About OPI
OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long-wear lacquer system offering long-wear, high shine and ease of application and removal and is available in more than 150 shades. OPI retails in over 100 countries and offers a full line of professional items including OPI GelColor, Powder Perfection (matching iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
About Wella Company
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information found at www.wellacompany.com
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.