BBC News is also the #1 international online news brand in APAC for Business Decision Makers and Top Management.
Newly released data from the Ipsos Affluent Survey has revealed that BBC News is not only the #1 international online news brand among APAC’s affluent population, but it also ranks #1 among the region’s decision-makers.
The research showed the outstanding performance of BBC News among up-market consumers and business and finance leaders as the #1 international news online brand in APAC for:
- C-suite executives
- Business opinion leaders
- High-income earners
- High-net-worth individuals
BBC News also tops the chart as the #1 international online news brand in APAC among highly affluent audiences, for example, high spenders on international leisure trips, luxury jewelry owners, high-income earners, and high-net-worth individuals.
BBC News is also the #1 brand among Gen Z 10 as well as high-income earners 11 and corporate investors 12 across TV and digital platforms.
Alistair McEwan SVP, Commercial Development, APAC, BBC Studios says: “It’s great to see BBC News retaining its position as the #1 news site and news brand among such a wide range of audience sectors across the region. Business leaders continue to turn to the BBC every day for their news because they trust our journalism and we connect the dots across an increasingly complex world that they need to navigate for their customers, their employees, and their brands .”
The survey further showed that BBC News is the #1 international news brand in Hong Kong 13 and comes top for the markets:
- Tech decision-makers
- Business decision-makers
- Business opinion leaders
BBC News is also the #1 international online news brand, and the #1 international TV channel among the total affluent population in Hong Kong.
About BBC
BBC.com is BBC Studios’ global digital news platform, offering up-to-the-minute international news, in-depth analysis, and features, including BBC Worklife, BBC Culture, BBC Future, BBC Travel, and BBC Reel, for PCs, tablets, and mobile devices to more than 139 million unique browsers each month.
BBC World News television is available in more than 200 countries and territories worldwide, and over 450 million households. The channel’s content is available in millions of hotel rooms, on cruise ships, and on numerous airlines.
BBC World Service delivers news content around the world in English and 41 other language services, on radio, TV, and digital. BBC World Service reaches a weekly audience of 364m. As part of BBC World Service, BBC Learning English teaches English to global audiences. For more information, visit bbc.com/worldservice. The BBC attracts a weekly global audience of 489m people to its services available internationally, including BBC World Service, BBC World News television channel, bbc.com/news, BBC Studios, and the international charity, BBC Media Action.